We all know NCR Counterpoint point-of-sale (POS) technology makes for a smoother, faster and more efficient checkout experience – but it can do so much more. In fact, if utilized properly, business owners can leverage their NCR POS system to revolutionize their customer engagement.
However, knowing which features to optimize can be difficult. C&K Systems offers NCR Counterpoint POS that is chockfull of rich data and capabilities related to consumer engagement. To help you get started, we’ve listed the four most essential features you can begin to capitalize on today.
1. Customer Profiles
Nothing is more attractive to customers than personalization, and NCR Counterpoint’s customer profiles offer just that. With this comprehensive feature, you can create individual customer profiles that detail your buyers’:
- Purchase history
- Average order value
- Preferred store location
- Favorite products
Armed with this information, you can offer a shopping experience tailored to each shopper’s interests and needs, making them more likely to return again and again.
2. Audience Segmentation
Take personalization a step further with audience segmentation. With a full-service POS system, you can assign custom tags to each customer under their profile. You can segment tags by common patterns you discover, such as spending habits, items purchased or whether buyers take advantage of sales or shop at full price. From there, you can craft more targeted marketing campaigns relevant to shoppers’ behaviors.
3. Email Marketing
Speaking of marketing, POS retail systems have evolved to provide some of the most cutting-edge marketing solutions available. For instance, NCR Counterpoint POS offers a fully integrated email marketing platform that allows you to build email lists based on those handy custom segmentation tags you’ve assigned for your customers. Marketing campaigns include:
- Welcome emails
- Birthday and holiday promotions
- Sales and discount announcements
- Product and service launches
- Loyalty program deals
You can send out these highly targeted email campaigns on a reoccurring basis or have them triggered by buyers’ behaviors. Even better, you can track campaign performance straight from the platform itself to see what’s working.
4. Loyalty Programs
Loyalty programs have become the key way to improve customer retention – which is often much cheaper than trying to attract new customers. NCR Counterpoint POS includes support for loyalty programs where customers can earn points for redemption with certain products or services when they reach a specified amount. You’ll increase your customer lifetime value as customers will be excited to engage with your business for special rewards.
5. Don’t Waste the Potential of POS Retail Systems
Having strong customer engagement is imperative for a brand to succeed in today’s highly competitive retail environment. Even more so than sales success, engagement leads to a better shopping experience, strengthens brand trust and increases customer loyalty.
The key is to start by understanding your customers on a personalized level. From there, you can craft a targeted, tailored experience for them. If you’re excited to get started but would like assistance with getting your NCR Counterpoint technology set up, feel free to reach out to our team. We’d be more than happy to get you set up for retail technology success.
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