“One of the most important areas we can develop as professionals is competence in accessing and sharing knowledge.” — Connie Malamed, eLearning coach and author.

Sharing knowledge is something we take very seriously at C&K, which is why we offer retail technology consulting along with industry-leading training and support. We don’t want to just deploy our solutions and run — we want to ensure you are getting everything out of our services as you attempt to boost your business.

One way we do this is through our retail IT monthly webinar, which we host on our site and offer free to clients. While webinars soared in popularity during the early days of the pandemic, they continue to prove effective even as people and businesses have begun traveling again. In fact, according to a study by the Content Marketing Institute, 61% of marketers found webinars to be effective content marketing tactics.

However, webinars aren’t limited to large marketing companies. These online seminars have proven effective for the liquor industry, campgrounds and other businesses and shops that utilize retail technology.

Think your business is too small to host webinars? Think again. Here are some benefits they provide:

A retail IT webinar offers a wide reach

Campgrounds, gift shops and theme parks attract customers from all over the world. Webinars allow you to bring your products to your clients without them having to worry about travel and lodging and other expenditures that come with attending conferences and seminars.

A retail IT monthly webinar is engaging

Webinars usually run between 30 minutes to an hour and often leave time for questions and answers at the end. This is a great way to interact with customers one at a time and get a feel for what they may want, what they like about your business and what needs to be changed.

A retail IT webinar is educational

A landscaping alliance offered free weekly webinars with gardening tips and virtual walks led by experts who took viewers through gardens, parks and green spaces. A campground software company hosted a webinar about preparing your campground or RV park for a new generation of campers. These are examples of how to spread information through webinars in an engaging and educational way. And most webinars — such as the ones we produce at C&K — are archived and can be accessed any time, allowing customers or partners to watch webinars at their pace and leisure.

They help train employees

Many businesses are hiring employees to work remotely, which means new hires never or rarely step inside of the home office. Webinars allow you to train these people right there live, without you or them having to pay for travel or hotel stays, while allowing time for questions and engagement. As mentioned earlier, most webinars are archived, so employees can reference them any time they may have a question.

They humanize your company

Webinars allow your partners and clients to put a face to the name, establishing a level of trust and camaraderie that may not come through conference calls, emails or chat features. Once they get to see you and know you, their trust in you increases — especially if the webinar goes well.

C&K offers retail IT monthly webinars that are free and archived. By participating in one of our webinars, you can have input on future topics. And if you are interested in hosting a webinar, we offer consulting and training services to help you plan and execute a successful webinar.

Reach out to a member of our team today.

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