Brick-and-mortar retail stores are on the rise, with Forbes reporting sales increases of nearly 7% in 2020. Online shopping isn’t going anywhere, but as the country continues to move forward from the pandemic, people are looking to get out of the house and be with each other again while doing what they love. And that includes combing the aisles and showrooms of their favorite stores.
One way to improve a customer’s shopping experience is through an NCR Counterpoint Mobile POS (point of sale), which allows you to run your store from the palm of your hand – whether through an iPad, tablet or smartphone – while you interact with customers and expand your geographic footprint.
Here are some ways a mobile POS can take your business to the next level.
Increase Customer Satisfaction
According to iVend’s 2019 shopper report, 84 percent of customers look for employees with mobile technology to help them – up more than 30 percent from the previous year. Rather than running back to the stockroom to check on inventory or behind the counter to work the register, employees can handle all of that through a handheld POS while staying on the floor to deliver a personalized and unique experience to anyone who walks through your door.
People don’t like waiting. A study by Quidini found that 53 percent of shoppers are likely to leave a store without purchasing anything because of long service lines – a trend which can cost U.S. retailers billions of dollars per year. A mobile device expands your store’s checkout options and helps deliver a quicker, more pleasant shopping experience while saving sales that could have been lost to long wait times.
Widen Customer Reach
Fall is here, and the weather is still nice enough for sidewalk sales and festivals. Using a movable POS expands your business beyond your walls and allows you to go where your customers are. Whether it’s a pop-up shop, food truck or tent sale, transporting your business to an outdoor venue is simple to do through a mobile POS.
Expand Payment Types
Not only do mobile systems allow customers to pay with everything from cash to digital coupons, but they also accept more modern forms of payment such as mobile wallets and smartphones. This flexibility goes a long way toward pleasing shoppers and increases the chances of them visiting your store again.
Educate Your Staff
Mobile POS systems can give your employees instant access to customer data including prior purchases and an online browsing history. This leads to better and more personalized experiences and helps staff members make more relevant and successful buying suggestions – resulting in an uptick of sales.
Enhance Your Customers’ Shopping Experience
Implementing an NCR Counterpoint Mobile POS will give your customers an experience they’ve never had before as you grow your client base and increase sales. Ask for a demo today or contact one of our solutions experts for more information on how mobile POS systems can help your business thrive.